Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?
Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw [...]
Nick Kroll Steals the Stanley Cup in Comedy Short for NBC’s NHL Coverage
Creativity
Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage.
Time Inc. Announces Launch of New Sports Network
Performance Marketing
Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business [...]
NHL Network Preps Olympics Highlights Show
While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.
Pro Sports Leagues Targeted in Tax Reform Movement
Professional sports leagues like the National Football League and the National Hockey League are getting swept up in the move towards tax reform in Congress. Two bills introduced in the [...]
App Lets Fans Play New Call of Duty Game With Their Sports Heroes
Performance Marketing
Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans.