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Wayne Gretzky Is Still Passionate About Hockey, His Blackberry and Newspapers

Performance Marketing

Specs Name Wayne Gretzky Age 55 Claim to Fame Widely believed to be the greatest hockey player of all time Base Los Angeles


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How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

Brand Marketing

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the [...]

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7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

Performance Marketing

For many sports fans, Twitter is still the social media platform of choice.

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NBA Ditches Coke for Pepsi After a 30-Year Partnership

Brand Marketing

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.

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The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

Convergent TV

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.

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Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in ’14

Performance Marketing

Men and women truly have different tastes even when it comes to sports teams.