Specs Name Wayne Gretzky Age 55 Claim to Fame Widely believed to be the greatest hockey player of all time Base Los Angeles
In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and chief marketing officer, effective Oct. 10. She takes over for current CMO and evp of marketing Brian Jennings. Browning joins the NHL from Pandora, where she was svp of strategic solutions.
You know the scene—a stadium full of 60,000 thankful fans gives a standing ovation as the Jumbotron shows members of the military, or an active-duty soldier shows up to surprise her family in a touching on-field reunion. But most fans may not be aware of one key detail: These are paid advertisements by the U.S. Department of Defense, and taxpayers are footing the bill.
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.
By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.
NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.