Wayne Gretzky Is Still Passionate About Hockey, His Blackberry and Newspapers

Specs Name Wayne Gretzky Age 55 Claim to Fame Widely believed to be the greatest hockey player of all time Base Los Angeles

NHL Names Pandora’s Heidi Browning New Chief Marketing Officer

In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and chief marketing officer, effective Oct. 10. She takes over for current CMO and evp of marketing Brian Jennings.Browning joins the NHL from Pandora, where she was svp of strategic solutions.

With Verizon Deal, Yahoo and AOL Are Finally Together

Yahoo's long, winding and rocky road has finally come to its conclusion.

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

As Yahoo figures out the future of its company, it's making a big bet on live sports.

Here’s How Much the Pentagon Paid Sports Teams for Military Tributes

You know the scene—a stadium full of 60,000 thankful fans gives a standing ovation as the Jumbotron shows members of the military, or an active-duty soldier shows up to surprise her family in a touching on-field reunion.But most fans may not be aware of one key detail: These are paid advertisements by the U.S. Department of Defense, and taxpayers are footing the bill.

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

For many sports fans, Twitter is still the social media platform of choice.

NBA Ditches Coke for Pepsi After a 30-Year Partnership

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in ’14

Men and women truly have different tastes even when it comes to sports teams.