With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content
Performance Marketing
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]
The NFL Is the First Sports League to Get a Snapchat Discover Channel
Performance Marketing
The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb
Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again
Performance Marketing
In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.
With Verizon Deal, Yahoo and AOL Are Finally Together
Performance Marketing
Yahoo's long, winding and rocky road has finally come to its conclusion.
Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon
Performance Marketing
Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of [...]
New York’s Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each
Brand Marketing
It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring [...]