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ESPN and Celine Dion Capture the Mood of a Nation Yearning for Football

Ads of the Day

Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning [...]


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Why Brands Should Include Social Video in Their Super Bowl Ad Spend

Brand Marketing

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

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New NFL ‘Documentaries’ Show What Became of 2 Fictional Players From Jerry Maguire

Brand Marketing

It's been 20 years since Cameron Crowe's football-themed romantic comedy Jerry Maguire hit theaters, permanently entering the catchphrase "Show me the money" into the lexicon and garnering an Oscar for [...]

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Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only Halfway There

Creativity

The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad. Anything between, and you're basically that Wall Street guy singing Coldplay [...]

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Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success

Performance Marketing

Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back.

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Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

Convergent TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.