DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced
NFL Sunday Ticket
DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the deal with AT&T.
DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has yet to finalize an agreement with the league.
DirecTV is in discussions with the National Football League that could determine the fate of the Sunda