The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time ratings record. According to Nielsen, NBC’s coverage of Super Bowl XLVI attracted 111.3 million total viewers Sunday night, squeaking past last year’s record turnout by 0.3 percent.
The National Football League enjoyed another robust broadcasting season, as ratings for the NBC, Fox and CBS packages were consistent with the stellar 2010 campaign.
The National Football League on Wednesday renewed its media rights deals with all three legacy broadcast partners, signing pacts with NBC, CBS and Fox that could add up to as much as $3.2 billion per year. Each deal runs through the end of the 2022 NFL season. The nine-year contracts guarantee an equal division of Super Bowl rights.
The National Football League was top of mind during Tuesday’s UBS Global Media and Communications Conference, as incumbent and prospective network partners alike weighed in on the value of allying with the league.