The Courage to Advertise Without Female Stereotypes
Brand Marketing
Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the [...]
Iger: Lack of Blockbusters Is Putting the Hurt on TV Ratings
While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular [...]
RedZone Scores TD With Fans
Like a pulling guard smashing his way through summer blocking drills, the commercials just keep exploding off the line of scrimmage. Pop pop pop, hit and get hit—they are relentless [...]
Touchdown: Time Warner Cable Cuts Deal to Carry NFL Network
After an eight-year stalemate that kept the National Football League’s in-house television network grounded in key markets like New York and Los Angeles, Time Warner Cable on Friday agreed to [...]
Lazarus: NBC Broke Even on Olympics
Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at [...]
Media Buyers Suit Up for NFL Season
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party.