Fox’s National NFL Games Are the Biggest Draw on TV
Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries.
Thursday Night Is a Game Changer for NFL Network
Adding five Thursday Night Football games to its lineup has paid handsome dividends for NFL Network, enabling the league’s in-house TV outlet to boost its carriage fees by as much [...]
Fox Sports 1 Studio Shows Stumble Out of Gate
After getting off to a fast start a little more than a week ago, Fox Sports 1’s signature highlights show is having trouble finding an audience.
Leon Sandcastle Signs Fake but Funny Endorsement Deal With Under Armour
Creativity
Leon Sandcastle isn't real, but that doesn't mean he's not going places. In fact, the imaginary Hall of Fame cornerback, played by Deion Sanders in Grey New York's amusing Super [...]
NFL Held Invite-Only Show Right Before SXSW Began
Performance Marketing
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening.
DirecTV May Punt Away Sunday Ticket Rights
DirecTV may elect to punt on its exclusive rights to NFL Sunday Ticket.