Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute
CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.
This Is How the NFL Is Getting Butts Back in the Bleachers
Brand Marketing
Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, [...]
With NFL Win, CBS Lands an Even Bigger Bang
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.
NFL Now Is About Web Video Ads, Not Cord Cutting
Performance Marketing
It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com.
Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package
The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder [...]
Harry Connick Jr. Says Jennifer Lopez Is His Social Media Mentor
Specs Who Harry Connick Jr. Age 46