Leo Burnett Wins Pfizer’s Nexium

Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium.Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business, with support from Publicis Healthcare Communications Group. The other finalist was Omnicom Group's TBWA, which pitched out of its New York office, said sources.