TV, Movie Industries Launch Campaign Addressing Violence
Fulfilling a promise made to Vice President Joe Biden that they would be part of the solution to curb gun violence, the television and film industries on Wednesday launched a [...]
NRA Calls to Arm Schools, Blames Media for Newtown
Brand Marketing
The National Rifle Association today called to arm schools and blamed the entertainment industry, politicians and news media for enabling a society prone to gun violence, while for the first [...]
The #momentforsandyhook Across the Internet
Performance Marketing
In a news environment where incessant coverage of traumatic events is commonplace, news organizations and individuals across the U.S. and the world took a moment today to pause and reflect [...]
Bill Would Study Impact of Violent Video Games on Children
The tragedy at Sandy Hook Elementary has triggered calls for more than just gun regulation, putting violent video games and programming again in the spotlight. Sen. Jay Rockefeller (D-W.Va.) introduced [...]
NRA Breaks Silence, Says Group Is ‘Heartbroken’
Brand Marketing
After four days of silence, the National Rifle Association of America issued a statement about the horrific mass shootings in Newtown, Conn. Here's the statement it sent to Adweek late [...]
Media Missteps in Connecticut Shooting Coverage
Performance Marketing
With a national tragedy on the scale of today's mass shooting in Newtown, Conn., the public has come to expect a constant flow of information about the who, what and [...]