Doctor Doom vs. Captain Optimist: Why AAM Numbers Don’t Tell The Full Newsstand Story
Last month, Baird Davis – or Doctor Doom as he was called in a post by BoSacks – pointed out that the newsstand was dying. Davis used Alliance for Audited [...]
In Defense of Giving Away Free Magazines
I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, [...]
A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, [...]
Magazines in the Amazon: What to Expect from Amazon’s Newsstand & Subscription Business
The world’s largest bookseller recently made two moves that could open new opportunities for magazine publishers, so it’s a good time to consider what’s afoot in the Amazon. It was [...]
F+W Media Taps Power of Alternative Distribution
This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in [...]
For Newsstand Success, Magazines Must Stay True to Editorial Mission
I have conducted an exercise with many of my clients lately, where we identify their editorial mission and then actually deliver that mission to consumers on the newsstand. Realistically, for [...]