Today, the Alliance for Audited Media released its consumer magazine circulation data for the second half of 2013, and once again, the narrative remains the same.
The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news.
In a counterintuitive move given the sorry state of newsstand sales, Bauer Publishing, the company behind single-copy staples like Woman’s World, In Touch and Life & Style Weekly, is launching three new newsstand magazines: women’s weekly Closer, tween title Girl&
Producing a high-quality print app is tricky. It has to have enough interactivity to hook a reader, but not so much that it overwhelms them. It needs compelling information, attractive design, and enhanced ads. And most importantly, it has to work.
Once upon a time, People magazine was one of the newsstand’s most reliable titles, rarely selling fewer than 1 million copies per issue. But the first six months of 2012 were troublesome for the Time Inc. cash cow, whose single-copy sales tumbled 18 percent versus the first half of 2011, proving that there's no foolproof recipe for newsstand success.
Magazines have doubled their digital circulation in the past year, but publishing remains a mostly ink-on-paper business for the industry.
The numbers coming from the Audit Bureau of Circulations on Tuesday are likely to show yet another soft performance for magazine newsstand sales, especially for women's titles.