Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit
Performance Marketing
Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology.
A Look at the Bygone Days of Newspaper Publishing
There is a story in today's paper that is a recap of a very local discussion about our paper of record here in Charlottesville, VA. The thing that struck me is a [...]
How 5 Major Publishers Plan to Use Snapchat’s New Channels
Performance Marketing
With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands.
Revealed: The Winners of Adweek’s 2014 Hot List
Performance Marketing
What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while [...]
USA Today Shutters Weekend Magazine
Performance Marketing
USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today.
Stuart Elliott Takes Buyout as NYT Continues to Lose Top Media and Advertising Reporters
Performance Marketing
The giant sucking sound you might be hearing from Manhattan this week is probably the vacuum of media and marketing insight being created by New York Times buyouts.