The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut
Performance Marketing
The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts.
Proud Mom Posts a ‘Celebrations’ Ad in the Newspaper for Her Son’s Coming-Out
Creativity
Houston voters recently shot down an ambitious piece of equal rights legislation, HERO, which would have prohibited discrimination of gender identity, sexual orientation and 13 other characteristics. In response, one mother [...]
Are You Out There, Gary? Classified Ad Seeks This Girl’s Father, Last Seen in 1969
Creativity
Here's your classified ad of the day. A freewheeling 1960s fling between a nurse and a pharmaceutical salesman led to the birth of a baby girl in 1970 who never [...]
Why Millennials Don’t Consume Mass Media … And Why That’s OK
Performance Marketing
Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.
Are Robert Redford’s Movies About the Media Good for Journalism?
Performance Marketing
Robert Redford has acted in dozens of films in his career and directed nine others, but there's one subject he doesn't seem to tire of tackling: journalism. Since Redford played [...]
This Oregon Newspaper Is Looking for a Marijuana Critic
Performance Marketing
With Oregon becoming the latest state to legalize recreational marijuana last month, Portland's major daily newspaper is looking to grow its cannabis coverage.