Does Media Matter? Does Advertising Still Work?
I did not want Donald Trump to be President. Actually I still don’t, but hopefully I and the other half of the country will get over it and back to [...]
HBO Bought a Full-Page Ad in a New Hampshire Paper for Veep’s Jonah Ryan
Creativity
The sheer lunacy of our current election cycle is frightening, but it's also very watchable. The same could be said for HBO's Veep, a show that many Washington, D.C., insiders [...]
Lucasfilm Ran This Ad in an Irish Paper to Thank the Locals After Filming Star Wars There
Creativity
In an infinitely classy and gracious move, Lucasfilm took out an ad in the Irish Examiner to thank the communities of Crookhaven, Goleen and the Brow Head peninsula, where parts [...]
This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section
Creativity
A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms—by helping readers better understand the unpleasantness of having their own words inverted.
Journalism: Where Are We Going and Who Will Pay for It?
Performance Marketing
What a time to be a chronicler of news. In 2015, being a newspaper journalist just overtook lumberjacking as the worst job in America — posting a 13 percent decline [...]
Publishers Tell Ad-Blocking Browser to Back Off
Performance Marketing
The nation's most powerful publishers—including The New York Times, The Washington Post and The Wall Street Journal—sent a letter Thursday to Brave Software, accusing the company of creating a web [...]