Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
Performance Marketing
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting.
Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns
As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, [...]
Digital Scale For Sale: How Publishers Can Thrive in an Era of Consolidation
Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling [...]
Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this [...]
7 Email Design Must-Do’s for Today
Every morning, I try to be at my desk by 8 a.m. The first thing I do is log in to my computer, pop open my email application and see how [...]
How to Develop Newsletters That Readers Actually Want
I’m not sure if ‘Inbox Zero’ is still a thing, and I’ve certainly never gotten anywhere close to achieving it, but I absolutely get the desire to free yourself from [...]