News

There’s a High Bar for Trump’s Inauguration to Beat Previous TV Ratings

Ratings are the currency of TV, and President-elect Donald Trump knows it.

Former Politico Heads Are Shaking Up Native Advertising With New Site

Some of the original minds behind Politico are ready to show off their take on a different kind of news site.

The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout

Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant benefits from the volatility of the race in the form of huge ratings.

Here’s How Cord Cutters Can Still Watch Election Night Coverage

If there was ever an election to inspire cord-cutting, it's this one. While some of you may have run the numbers before deciding to consciously uncouple from your cable provider, others may have simply ripped the cord out of the wall in frustration after watching one of the presidential debates.

Fox News Unveils Nearly $30 Million Election-Night Studio

Jutting out toward Sixth Avenue in the 1973 skyscraper 1211 Avenue of the Americas is the newest and glitziest addition to Midtown Manhattan.

Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending

Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images

Donald Trump’s Lack of Ad Spending Is Leaving a Hole In Local Media’s Pocket

The presidential debates provided plenty of free airtime.Gif: Dianna McDougall; Sources: CNN, Shutterstock

NBC and American Express Team Up Again to Replace More Today Show Ad Time

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week.

Why CNN Hired BuzzFeed’s Top Political Reporters and What It Says About BuzzFeed News

Two months ago, CNN Worldwide president Jeff Zucker dismissed two leading, young-skewing digital news sites, saying, "I don't think Vice and BuzzFeed are legitimate news organizations. They are native advertising shops. We crush both of them."

A CEO by the Age of 40

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as an Olympics researcher ahead of the 1988 Seoul Summer Games. In 1989, he parlayed that into a gig on the Today show, and was named its youngest-ever executive producer in 1992. He was 26.