Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will r
Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back.
The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journal’s first native ad product, Narratives, which will first appear March 11 with a three-month-long campaign for Brocade.
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
Less than two years after joining Dow Jones as CEO and publisher of The Wall Street Journal, Lex Fenwick is leaving the company.
News Corp has acquired Storyful, a Dublin-based startup that bills itself as a social news agency, according to The Wall Street Journal and various reports.
News Corp has sold its local newspaper group to an affiliate of Fortress Investment Group. The group will be managed by GateHouse Media, a publisher of local newspapers and online media.
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com.
The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as most earnings calls with 15 minutes of presentation and another 15 minutes allotted for a Q&A.
News Corp.’s long-awaited split is official. Rupert Murdoch’s media behemoth Friday completed the separation of its entertainment from its news and information businesses into two publicly traded companies.