Online Ad Firms’ Stocks Slump Despite Revenue Gains
Brand Marketing
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to [...]
News Corp Acquires Storyful
Performance Marketing
News Corp has acquired Storyful, a Dublin-based startup that bills itself as a social news agency, according to The Wall Street Journal and various reports.
News Corp Sells Local Papers
Performance Marketing
News Corp has sold its local newspaper group to an affiliate of Fortress Investment Group. The group will be managed by GateHouse Media, a publisher of local newspapers and online [...]
News Corp Launches Global Private Ad Exchange
Performance Marketing
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and [...]
Fox Will Invest $150 Million in Broadcast Programming
The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as [...]
News Corp. Split Official
Performance Marketing
News Corp.’s long-awaited split is official. Rupert Murdoch’s media behemoth Friday completed the separation of its entertainment from its news and information businesses into two publicly traded companies.