Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge Megaphone the Whole Time
Creativity
No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5.
Newcastle’s ‘Subtexter’ Puts Honest Captions on Your Crappy Photos
Creativity
On the heels of College Humor's viral Instagram parody set to Nickleback, Newcastle Brown Ale is offering an app called The Subtexter—part of its ongoing &
Grubby Old Miners Help Out in Latest Ad for Newcastle Brown Ale
Creativity
Droga5 and Newcastle Brown Ale continue their comical assault on the clichés of beer advertising with this latest spot, in which the brand's rich heritage is shamelessly faux-exploited and twisted [...]
Newcastle Mocks Stella Artois and Its Chalice in New Campaign
Creativity
As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, "no bollocks." The British beer also has little time for rivals who it believes [...]
Beer Billboard Casts Long Shadow
Creativity
Many's the night I've lain awake and wondered just what a 128-square-foot billboard using 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Now, thanks [...]
Ad of the Day: Newcastle Brown Ale
Brand Marketing
You can often work out the geographical origin of any beer commercial pretty accurately. Frat boy humor tends to place it firmly in North America. Grand, comedic enterprises tend to [...]