Think You Won’t Like Newcastle Brown Ale? Newcastle Thinks You’re an Idiot
Brand Marketing
If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the [...]
Take a Video Tour of Droga5’s Offices, Easily the Coolest on Wall Street
Brand Marketing
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration.
Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad Together
Creativity
Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's [...]
Newcastle Begins Ambush of This Year’s Super Bowl by Crashing the Doritos Campaign
Creativity
You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might [...]
The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn’t Even Real
Brand Marketing
Technically speaking, the best ad of 2014 didn't exist. Just ask Anna Kendrick.
Wil Wheaton, Giant Beer Geek, Humorously Introduces Newcastle’s Scotch Ale
Creativity
Newcastle has tapped Wil Wheaton as its latest anti-advertising star, enlisting the actor and Internet folk hero for a couple of amusing online videos introducing a new Scotch Ale. Wheaton [...]