New Zealand Transport Agency

New Zealand Just Had the Creepiest Idea for Reminding Drivers Not to Check Their Phones

Those little red dots over your apps, a subtle vibration, that ringtone from last summer. Our phones are the most attention-craving objects we own, and our brains are hard-wired to leap to attention for every beckon they shoot our way.  This is most annoying while driving, especially for passengers. So, with help from Clemenger BBDO—the geniuses who gave us the masterfully emo "Mistakes" PSA from 2014—the New Zealand Transport Authority has launched "Hello." 

Adweek’s Top 5 Commercials of the Week

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring. 

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds, emerge from their vehicles and discuss the situation.

Adweek’s Top 10 Commercials of the Week