As the political climate gets stormier, the internet becomes weirder.
New York Times
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.
Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.'
When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?
The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over. Today's hyperbolic social news cycle, saturated with Snapchat filters and Brexit remorse, fuels this reality by absorbing massive amounts of audience time and attention.
It was déjà vu all over again at The New York Times' NewFronts presentation this morning, where once again, visual storytelling—and, more specifically, virtual reality—took center stage.
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
Bernie Sanders is running a desktop takeover ad on The New York Times' website through midnight as the Democratic presidential candidate readies to battle Hillary Clinton in a debate in Brooklyn tonight.