What Brands Need to Know About the Current State of Earned Media
Performance Marketing
The news cycle is overwhelmed with pandemic-related stories. Media organizations are facing trying times, and it’s hard to get the attention of reporters to pitch your company’s latest news. Yet, [...]
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Will Millennials Fully Experience the Analog Revival?
Performance Marketing
Analog is back. It’s hip, it’s retro and it’s hot in film photography, print books and paper notebooks. But will the embrace of tactile, non-digital media among Millennials extend to [...]
Slack Welcomes Microsoft to Messaging With Full-Page Letter That Echoes Apple’s Famous ‘Seriously’ Ad
Brand Marketing
Slack founders are taking marketing lessons from Steve Jobs.
3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites
Performance Marketing
UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.
Quaker’s Month-Long ‘Oatober’ Campaign Includes 31 Different Oat Recipes
Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of [...]