New York Mets

Delta Will Get Some Mets Fans to the World Series, by Boat

The Fall Classic makes its return to Queens tonight, when the New York Mets play the first World Series game at Citi Field, which opened in 2009. And Delta is giving some ticket holders a unique way to get to the ballpark just south of Flushing Bay.

Why Baseball Clubs Are Resorting to Feather Boas and Booze

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota Twins, Miami Marlins, Kansas City Royals, Detroit Tigers, Chicago White Sox and Arizona Diamondbacks.

360i’s New CCO Says the Best Marketers Are Those Who Find ‘the Hidden Obvious’

  Photo: Alfred Maskeroni

Consumer Study Suggests Apple’s iBeacon Could Work for Retailers

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones.

Information Diet: Ed Burns

Specs Age 44

MLB and Anheuser-Busch Renew Sponsorship Pact

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018.