J. Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely
Creativity
Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and The Wall Street [...]
Dwell and NY Mag Repeat City Modern Collaboration
Performance Marketing
New York and Dwell magazines are prepping their second City Modern festival, an unusual cross-title collaboration consisting of a week of events and home tours for consumers and trade professionals.
ASME Names Magazine of the Year Finalists
Performance Marketing
Following last week’s nominations for the 2013 National Magazine Awards, the American Society of Magazine Editors (ASME) has announced the finalists for the year’s top prize, Magazine of the Year, [...]
Publishers Talk Tablet Strategy at MPA Swipe 2.0
Performance Marketing
Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and [...]
New York Magazine Launches Enhanced iPad App
Performance Marketing
New York magazine is finally scrapping its digital replica app and launching a new interactive version of its weekly print magazine that was created with digital design agency The Wonderfactory [...]
Holiday Mag Discounts: Good for Subscribers, Bad for Business?
Performance Marketing
‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the [...]