New York Lottery Winner Walks Rescue Dogs in McCann’s Goofy, Goodhearted Pitch
Creativity
Winning the lottery doesn't just mean you can live that gaudy and gilded lifestyle you've always wanted. It means you'll finally have time for all that super-important charity work you've [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]
Accounts in Review: A-B InBev, Tiffany Complete Media Searches
Brand Marketing
Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its [...]
Accounts in Review: Tire Retailer Ups Its Game
Brand Marketing
RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt [...]
Accounts in Review: See What’s Up for Grabs and Who’s Chasing It
Brand Marketing
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million [...]
New York Lottery Cuts to Finalists
Brand Marketing
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, [...]