How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?
Brand Marketing
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the [...]
Verizon Extends NFL Play to Foursquare Ads
Performance Marketing
Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.
How to Score an Endorsement When You Have No Game
Brand Marketing
Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos.
NFL Caps Another Powerhouse Season
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.
Top 10 Commercials of the Week
Brand Marketing
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in [...]
Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings
While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.