To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.
New York Jets
To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player.
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each of the QB's credentials, and vote for the jock whom you think has made the best salesman.
Boston Market burst onto the strip-mall scene in the 1990s (it was then called Boston Chicken) as a dining option for folks who wanted fast-food made as if Mom had prepared it. Today, it's in the news because of a whole different kind of strip.
Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in supremely colorful language.
While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.