New York Giants

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12.

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory.

Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in time: the bringing together of two of the city’s greatest sports heroes under one roof.

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket.

Dallas Cowboys Are Tops on TV, if Not in Your Hearts

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of the top 10 most-watched regular season NFL games featured Jerry Jones’ minions.

Verizon Extends NFL Play to Foursquare Ads

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.

NFL Flex Schedule a Godsend for NBC

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough.

Manning, Denver Scare Up Huge NFL Kickoff Ratings for NBC

Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers for NBC.

Super Bowl Buys: It All ‘Ads’ Up

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also could be more cluttered than ever.