Want to travel like the pros do? Here's your chance.
Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then spent a year and a half apprenticing as a body-piercing artist, and after that worked as a bartender in New Orleans' Bywater neighborhood.
As the world's media trains its lens on New Orleans for the 10th anniversary of Hurricane Katrina tomorrow, stories have focused both on the tragedy and on the city's comeback.
The best marketing embodies, rather than just projects, the message it's trying to deliver. And 360i's new tourism campaign for New Orleans is a good example of that. Three TV spots all use the same voiceover script, but completely different characters and locations, to cleverly communicate the point that you can have all sorts of diverse experiences in the city.
Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans
Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more to the story.
Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to grocery store for everyday staples for shoppers on any budget.
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors' massive consolidation of its global media business at Carat and Dentsu's acquisition of Carat parent Aegis Group.
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.