New Era

MLB and New Era Are Reminding Baseball Fans That Opening Day Is Almost Here

With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate.

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

New Era is going young to promote its next wave of sideline caps for the National Football League.

This Agency Blends Art and Science for Clients Like Jägermeister and New Era

Who Kamran Asghar, co-founder and president What Creative and media agency that focuses on small and midsize clients Where New York office

Adweek’s Top 10 Commercials of the Week


Ad of the Day: New Era

April 15 is best known as the date for everyone's least favorite federal obligation. But it also marks a significantly more upbeat occasion—the anniversary of Jackie Robinson's opening day with the Brooklyn Dodgers, which Major League Baseball marks each year by celebrating Jackie Robinson Day.

New Era’s Chicago Rivalry Wraps With an Epic Staredown

The Brooklyn Brothers deliver another hit in their humorous "Chicago vs. Chicago" series for sports-cap maker New Era that stars NBC sitcom actors Nick Offerman, a Cubs fan, and Craig Robinson, who roots for the White Sox. Past efforts were notably noisy, featuring rapid-fire zingers from the pair as they squabbled over which team is better. Robinson even performed a version of "Take Me Out to the Ballgame" in a strangled falsetto that made it sound as if his trousers were several sizes too tight and cutting off his oxygen supply. Now, we get the final spot of the series—an unexpected and amusing variation that freshens the campaign's basic theme. Offerman and Robinson keep quiet as they convey the silly but heartfelt depth of their rivalry by acting out cues from a TV announcer's play-by-play commentary while watching a Sox-Cubs matchup at a sports bar. When the voiceover says, "These guys are really locked in, no one's backing down today," the actors lock eyes, making ridiculously intense game faces. As they munch pretzels, crumbs fly in all directions and the commentator notes, "It's getting a little sloppy out there, one error after another." The spot is capped off by some schtick in the men's room, as the guys continue their impossibly intense fan-ish staredown at the urinals, and we're told, "Both teams have brought in some well-deserved relief." Of course, the Cubs are hopeless. And though the Sox are having a decent year, the Yankees have the best record in baseball and are a cinch to win the World Series, because that's the way God wants it. See all the ads from the series after the jump.

Offerman, Robinson Back for Round 2 of New Era’s Cubs-White Sox Campaign

NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era.

The Spot: Crosstown Rivals

IDEA: Sports-cap company New Era had a big hit last year with Alec Baldwin and John Krasinski trash-talking about the Yankees and Red Sox. For an encore, agency The Brooklyn Brothers decided to do another episodic ad series about another rivalry—the Cubs and White Sox.

The Spot: Trash Talkers

GENESIS: After airing a single ad with Evan Longoria last year, New Era—the maker of official MLB-licensed baseball caps—wanted something more episodic that would stay fresh over the long 2011 baseball season.

Krasinski and Baldwin Playing With Fire in Latest New Era Spot

The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski and New York fan Alec Baldwin.