Hilarious Bad NFL Lip Reading Soars Pre-Superbowl
Performance Marketing
"You smell great," said Patriots coach Bill Belichick to one of his players. "Is that pine?"
Super Bowl Buys: It All ‘Ads’ Up
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also [...]
NFL Caps Another Powerhouse Season
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.
Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings
While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.
NBC Gobbles Up NFL Ad Dollars
On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be [...]
CBS Halfway to a Super Bowl Sellout
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS.