It's been a rough couple of days for fans of the New England Patriots.
New England Patriots
Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data to prove it.
As September ushers in the official start of football season, fans all over are gearing up to follow their favorite teams—and brand marketers are once again in on the action.
The NFL season doesn't start until next week, yet Tom Brady just scored a huge victory over the league today, keeping his brand marketability at a championship level.
Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal.
Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals. That's the consensus among marketing experts polled by Adweek following today's decision by NFL commissioner Roger Goodell to uphold Brady's four-game "Deflategate" suspension.
When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials.
With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is just half of what it was last year, according to YouGov's BrandIndex.