New England Patriots

Patriots Fan Parody Blames Deflategate, Refs, Illuminati for Ending Super Bowl Run

It's been a rough couple of days for fans of the New England Patriots.

These NFL Teams Lead the League in Digital Engagements Heading Into the New Season

Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data to prove it.

Infographic: How NFL Super Fans Plan to Take in the Season

As September ushers in the official start of football season, fans all over are gearing up to follow their favorite teams—and brand marketers are once again in on the action.

Teflon Tom: Why Brady’s Brand Remains Bulletproof

The NFL season doesn't start until next week, yet Tom Brady just scored a huge victory over the league today, keeping his brand marketability at a championship level.

Pretty Much Everyone Outside New England Believes Tom Brady Is Guilty

Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal.

His Suspension Upheld, How Big a Hit Did Tom Brady Really Take as a Brand Ambassador?

Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals. That's the consensus among marketing experts polled by Adweek following today's decision by NFL commissioner Roger Goodell to uphold Brady's four-game "Deflategate" suspension.

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

So who won the Facebook-Twitter Bowl?

You Don’t Need to Buy a Super Bowl Spot to Advertise During the Big Game

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials.

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is just half of what it was last year, according to YouGov's BrandIndex.

Hilarious Bad NFL Lip Reading Soars Pre-Superbowl

"You smell great," said Patriots coach Bill Belichick to one of his players. "Is that pine?"