Eagles Beating Patriots in Super Bowl Social Media
Performance Marketing
Talkwalker has released its final social media trend numbers before the Super Bowl, and they say, "If hashtags were touchdowns, the Philadelphia Eagles look to win in a relative blowout."
Pretty Much Everyone Outside New England Believes Tom Brady Is Guilty
Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal.
His Suspension Upheld, How Big a Hit Did Tom Brady Really Take as a Brand Ambassador?
Brand Marketing
Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals. That's [...]
Here Is Why Twitter Still Beats Facebook for Super Bowl Brands
Performance Marketing
So who won the Facebook-Twitter Bowl?
You Don’t Need to Buy a Super Bowl Spot to Advertise During the Big Game
Brand Marketing
When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials.
With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half
Brand Marketing
With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is [...]