Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes
Brand Marketing
Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of [...]
Ad of the Day: Great Hair and Sound Drive Steak ‘n Shake Ads
Brand Marketing
Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes.
Wild-Haired Man Stars in New Vonage Ads
Brand Marketing
Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, [...]
Babe Ruth Makes Cameo in Jockey’s New Ad
Brand Marketing
Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today.
Ad of the Day: LendingTree
Brand Marketing
To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both [...]
Volvo Makes Luxury Play in New Campaign
Brand Marketing
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4.