Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com
Brand Marketing
Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign [...]
Cigna Unveils First Work From McCann
Brand Marketing
Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.”
Jimmy Dean Moves Beyond Breakfast in New Ads
Brand Marketing
Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.
Mentoring Is the Theme of Dove’s New Campaign
Brand Marketing
Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their [...]
Land Rover Goes Galactic in Push for New SUV
Brand Marketing
Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space.
Memorial Sloan Kettering’s New Ads Pitch a Message of Hope
Brand Marketing
Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today.