new campaign

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.

These New Internet Service Ads Aren’t Trying to Be Funny, Just Factual With a Wink

Quiet, plain spoken and droll, CenturyLink's ad campaign from its new lead agency, Arnold, eschews the punch lines of rivals like Time Warner Cable, Optimum and Fios.

GMC Touts Precision in New Ads from Leo Burnett

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years.The first step in the push is a campaign that focuses on precision and includes TV spots and online ads on sites such as YouTube and AOL. Leo Burnett is the brand's lead creative agency and DigitasLBi creates its digital ads.

This Business Insurer Surprisingly Applauds Risk Taking

In a break with its peers, business insurer Hiscox is running full force into risk.The company's new campaign from Doremus features men and women who took chances to open and expand their own businesses, be it an architectural firm or gym. The tagline is "Encourage courage."

Spotify Ties Music to Personal Stories in Its New Ads

Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share their songs and the real stories behind them.

Cigna Unveils First Work From McCann

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.”

Jimmy Dean Moves Beyond Breakfast in New Ads

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.

Mentoring Is the Theme of Dove’s New Campaign

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their communities.

Land Rover Goes Galactic in Push for New SUV

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space.

Memorial Sloan Kettering’s New Ads Pitch a Message of Hope

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today.