CX Isn’t Hard, It’s Common Sense
Performance Marketing
I continue to urge companies to differentiate on the basis of customer experience — the bar is so low, it’s doesn’t take a lot of effort or money to impress. [...]
This Small Rhode Island Shop Builds Big Ideas for Brands
Brand Marketing
Specs Who (L. to r.) Managing partner Jeremy Crisp, head of client services Jeanette Palmer, creative directors Brian Gross and Alec Beckett, and head of production Lizzi Weinberg What Full-service [...]
Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu
Performance Marketing
Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads.
New Balance Is Now More Than Just a Sneaker Maker
Brand Marketing
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown [...]
New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs
Performance Marketing
New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe.
Campaign Takes On Barefoot Running Craze
Brand Marketing
A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease, [...]