New Balance

How New Balance, Pepsi and Kellogg’s Were Impacted by Trump Controversies

When a brand gets involved in political issues, whether accidentally or on purpose, it's bound to have an impact on how consumers talk about it on social media.

New Balance Praises Trump, and Angry Consumers Are Burning Their Shoes in Protest

New Balance is facing backlash from fans after it expressed support for President-Elect Trump the day after the election. An executive of the Boston-based shoemaker noted that "frankly with President-Elect Trump we feel things are going to move in the right direction."

New Balance Parts Ways With Agency of Record Arnold Worldwide After 6 Years

International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years.

This Chicago Agency’s ‘Seamless’ Marketing Strategies Get Big Results

Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago

This Small Rhode Island Shop Builds Big Ideas for Brands

Specs Who (L. to r.) Managing partner Jeremy Crisp, head of client services Jeanette Palmer, creative directors Brian Gross and Alec Beckett, and head of production Lizzi Weinberg What Full-service agency

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads.

New Balance Is Now More Than Just a Sneaker Maker

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs.

New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe.

Campaign Takes On Barefoot Running Craze

A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease, totally or nearly barefoot. For runners constantly suffering injuries and setbacks, the book and its message (ditch the shoes) was a huge success.

New Balance running in the wrong direction

As a runner, I'm regularly amused by advertisers' attempts to tap into the zeitgeist of an activity that can at times border on the masochistic. Now, New Balance is writing […]