When a brand gets involved in political issues, whether accidentally or on purpose, it's bound to have an impact on how consumers talk about it on social media.
New Balance is facing backlash from fans after it expressed support for President-Elect Trump the day after the election. An executive of the Boston-based shoemaker noted that "frankly with President-Elect Trump we feel things are going to move in the right direction."
International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years.
Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago
Specs Who (L. to r.) Managing partner Jeremy Crisp, head of client services Jeanette Palmer, creative directors Brian Gross and Alec Beckett, and head of production Lizzi Weinberg What Full-service agency
Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads.
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs.
New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe.
A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease, totally or nearly barefoot. For runners constantly suffering injuries and setbacks, the book and its message (ditch the shoes) was a huge success.