new ad product

Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands

After six months of testing, Instagram's video ads are officially here.

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

Funny or Die found a new way to boost video views.

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local behavior so Facebook can come up with marketing that works in those countries.

Foursquare’s New Ads Tap Twitter and Require $100K Commitment

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare. 

Check-ins With A Commercial Twist

A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are now able to push rewards to consumers' smartphones.