The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
Brand Marketing
In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]
Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign
Performance Marketing
Household beauty brands have long relied on TV advertising to pitch their products to wide audiences.
Neutrogena Warns Men Not to Wash Their Junk and Their Face With the Same Soap
Creativity
Neutrogena is very concerned about "Junkface," which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the [...]
Small Roberts + Langer Packs a Big Punch
Brand Marketing
Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes [...]