Neutrogena

The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's head, plus a couch that features two decorative pillows whose pattern is a mishmash of J&J brand logos and packaging.

SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio

More Than a Spokeswoman: How Kerry Washington Is Forging True Partnerships With Brands

When she made her debut four years ago as ace D.C. crisis manager Olivia Pope on the ABC drama Scandal, Kerry Washington would not allow herself to dream that the show would ever become the hit that it is.

The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably […]

Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.

Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign

Household beauty brands have long relied on TV advertising to pitch their products to wide audiences.

Neutrogena Warns Men Not to Wash Their Junk and Their Face With the Same Soap

Neutrogena is very concerned about "Junkface," which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the brand suggests its own Men's Face Wash as a solution to this problem.

Small Roberts + Langer Packs a Big Punch

Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes of BBDO and JWT. This time, there was one little engine that could, however.