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The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

Brand Marketing

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]


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Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign

Performance Marketing

Household beauty brands have long relied on TV advertising to pitch their products to wide audiences.

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Neutrogena Warns Men Not to Wash Their Junk and Their Face With the Same Soap

Creativity

Neutrogena is very concerned about "Junkface," which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the [...]

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Small Roberts + Langer Packs a Big Punch

Brand Marketing

Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes [...]