Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen
Performance Marketing
Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
How Package Designers Use Science to Influence Your Subconscious Mind
Brand Marketing
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?
Time Warner’s Media Lab Knows What You Like to Watch
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and [...]
Neuromarketing Isn’t Quite There Yet
Brand Marketing
The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental.
This Is Your Brain on Marketing
Brand Marketing
The future of market research has no room for bad teeth. Or Englishmen.
False memories but real brand experiences
Creativity
Giving people a personal experience of your brand may be easier than we thought. Apparently, when it comes to personal experiences, people are prone to just making them up. A [...]