Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it.
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and another 20 to a room specially outfitted for the occasion. The perks?
The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental.