Someone Wants to Use Google AdWords as a Weapon
Performance Marketing
There's a polarizing website that's been a big player in the political arena. And there's a viral campaign that's trying to use Google AdWords to hurt it.
Ad Agencies Flock to MIPCOM in Search of Branded Content
Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had [...]
After Streaming Kills Cable, Where Will the Content Come From?
Brand Marketing
To echo a familiar refrain, consumers are mad as hell and not about to take it from cable companies anymore! Networks are dinosaurs who think the big asteroid in the [...]
Univision Takes Its Bilingual Video Platform to Mobile
Performance Marketing
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor.
Broadcast Still Trying to Find the Next Friends
Brand Marketing
On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But [...]
Indie News Channels Look to Break Into Cable
As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than [...]