Network Television

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

‘Terra Nova’ Extinct

Terra Nova is as dead as the Diplodocus.Fox has decided not to renew the pricey Steven Spielberg-produced dino drama after an unspectacular 11-episode run. Per Nielsen live-plus-same-day data, Terra Nova averaged 7.49 million viewers and drew a 2.5 in the 18-to-49 demo.

Broadcast Spot Pricing Continues to Creep Up

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under $110,000 a pop.