In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.
Network Advertising Initiative
While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding its self-regulation program to mobile devices.
Will Google's latest privacy misstep compromise the ad industry's self-regulation efforts? The discovery that Google and a handful of other companies were circumventing the privacy settings on Apple's Safari browser and had to recant has already brought back the privacy debate in Washington with a vengeance.