Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its affiliates. Account revenue is estimated at $1 million.
NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer relationship management and mobile marketing to social media outreach and all types of digital ads. Account revenue is estimated at $3 million.