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These Were the Hottest TV Shows and Networks of 2016

Convergent TV

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which [...]


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Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer

Convergent TV

With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out. Netflix released a brand new trailer today, full of unseen [...]

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Netflix’s Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Performance Marketing

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat.

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Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere

Brand Marketing

After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their [...]

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Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Convergent TV

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of [...]

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Chelsea Handler on Why You Won’t See Her Name on a Vodka Bottle

Brand Marketing

Specs Age 41 Claim to fame Comedian; host of Chelsea and Chelsea Does on Netflix Base Los Angeles