Is Netflix Trolling Trump With Today’s Grim Teaser for House of Cards?
Performance Marketing
As many gather in Washington today to witness Donald Trump's inauguration as president, Netflix leveraged the moment to share its own dark depiction of the nation's capital. At 10:30 a.m.—about [...]
Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn’t Worry Him
Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service.
Netflix Made Its Own Mr. Bear That Turns On Fuller House Season 2 When You Hug It
Creativity
Netflix has teamed up with Pittsburgh-based digital agency Deeplocal again to create an open source connected device for the holiday season. No, it's not another pair of socks.
Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017
This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of [...]
Netflix Made a Gilmore Girls ‘Binge Candle’ That Smells Different as You Burn Through Each Episode
Creativity
You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the [...]
These Were the Hottest Apps, Games and Gadgets of 2016
Performance Marketing
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game [...]