As many gather in Washington today to witness Donald Trump's inauguration as president, Netflix leveraged the moment to share its own dark depiction of the nation's capital. At 10:30 a.m.—about an hour before Trump's swearing-in—Netflix sent out a tweet with an ominous trailer for the fifth season of House of Cards, which begins streaming May 30.
Looking for procrastination candy? Netflix has launched the Flix Arcade, an 8-bit infinite runner game that's about as simple and uncomplicated as your fond memories of the '80s. Created by The Glitch in Mumbai, India, the game lets you play Pablo Escobar from Narcos, Piper Chapman from Orange Is the New Black, Mike Wheeler from Stranger Things, or Marco Polo from Marco Polo—odd, given that the latter show was canceled in December.
For fans who didn't know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn't know she's playing a cannibal in her new Netflix show: double surprise! As we mentioned last night, those two revelations—the first one's not exactly true, but the second definitely is—came via a new ad campaign that kicked off during Sunday night's Golden Globes for the upcoming black comedy Santa Clarita Diet. The 10-episode show, launching Feb. 3 on the prolific streaming service, also stars Timothy Olyphant, who plays Barrymore's real estate broker (non-zombie) husband. The campaign also includes out-of-home billboards in major markets, print and digital ads, intentionally leans into the traditional tropes of weight-loss marketing. Bankable celebrity? Check. Testimonial-style spot about how great she feels? Check. Flattering shots of the star twirling around in a body-hugging outfit? Check.
Netflix only made its way onto the awards stage twice during Sunday's 74th Golden Globes, but it still ended up as the night's biggest winner. The streaming service, which had been nominated for five Golden Globes, stole the telecast with a clever spot that aired during the show for its upcoming comedy, Santa Clarita Diet.
Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service.
Netflix has teamed up with Pittsburgh-based digital agency Deeplocal again to create an open source connected device for the holiday season. No, it's not another pair of socks.
This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of TV—which means TV's top executives have a lot to reflect on as they plot for 2017.
You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. The series follows the lives of Lorelai, Rory and Emily as they go through winter, spring, summer and fall of 2016.
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]