Nestlé USA

GroupM’s Nestlé Win Was a Family Affair

GroupM’s Nestlé USA win truly was a team effort.To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare and Maxus, according to sources.

New Nestlé USA Chief Looks for Efficiencies, Driving Sales

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as other Nestlé roster agencies.